Digi-Pack research

Here, we have uploaded our digi-pack research we have written around the pictures in detail the images that have been presented from R&B artists. We found that commonly the images that are presented, show the artists being dominant and also presents their 'image' to the public. We can also see from the pictures presented above that the male artists like to have certain 'props' for example Usher with his sunglasses, this especially within the old R&B; sunglasses were a typical prop. From newer R&B artists such as  'Trey' we can see that the picture seems to show Trey posing nude however the camera angle and the crop of the shot could trick the mind into thinking this, to show the stereotypical features of a desired male. 

This suggests that maybe for our own Digi-pack we should present our artist similar to this. This is good for attracting the female audiences because women desire men who are like the artist or have features like the artist this means when an album is released female audiences will flock for his product, meaning more money is made off it. As you can see we have uploaded a rough sketch of what we would like our Digi-pack to look like, this is what we will base our presentation from. Colours of red,black and grey are typically presented within R&B Digi-packs this ensures that for our own Digi-pack we will include these colours. We have also analysed a digipack of a female R&B icon Beyonce although our artists is not female, we did this to deepen our knowledge and understanding of typical  codes and conventions or R&B artists, as you can see 'Beyonce' is presented from a low angle shot making her superior. 

This presentation of her is strange as typically women in R&B are sexualised and are seen as less superior to males. As you can see the presentation is challenging conventions of R&B she is presented superior from a low angle shot, she doesn't seem to be looking at the camera, so realistically she is doing what male R&B artists do when promoting their image, usually females have direct eye contact including the audience. However, it is conventional to an extent, as she is wearing minimal clothing, we can specifically see her feminine features meaning she is being sexualised like an object for men to see.  

More Digi-pack ideas!