Here, we have developed draft posters for promoting our R&B music video. Obviously on these posters the male artist of the song will be presented and this is our main focus on what shots to present. Firstly I'd like to make clear that the background will be the same for every draft that I have presented. There will be a simple backdrop and either the colours presented will be either of a grey scale sepia, or normal tones with the images that are presented. Writing in which will be on the poster will be boldly presented so that it will grasp our audiences attention and will either be in black, red, grey, white colours.
This will be completely conventional to the genre as from our digi-pack research this was noticeably repeated with every different R&B artist that we analysed, and so this is conventional. From our draft posters I have presented mid-shot, long shot and close-up. This again is commonly presented in the specific camera shots in R&B so we as an audience can be close and personal with the artist. The female gaze can be seen within these type of images that we have presented however within our research we have found that males do not seem to be actively looking at the camera but have found something actively to do around staring into the female gaze.
Grieselda Pollock in her article 'Modernity and Spaces of Feminity' argues that the female gaze can often be visually negated. This is supported by a photo of Robert Doisneau's photo named ' An Oblique look', the photo presents a middle-aged bourgeois couple is looking around art
gallery. The observer view of the picture is from inside the shop but the
couple is looking in different places than the view of the observer. The woman
is commenting on an image to her husband, while the husband is being distracted
by a nude female painting. The nude female painting is hung with view of the observer. The woman is looking at another image, but it is out of view of the
observer. The man's gaze has found something more interesting and he has
chosen to ignore the woman's comment. The woman is also in contrast to the nude
female in the painting, and instead of passively accepting the male gaze, she
presents herself as "actively returning and confirming the gaze of the
masculine spectator".
This is our research into which is how we organised our draft poster designs; it is presented at the very beginning of the blog. |
This is our research into which is how we organised our draft poster designs; it is presented at the very beginning of the blog. |
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