Audience Feedback

As a group, we collected people who became audience members and did a screening of our music videos. We gave them some sheets in which they commented on aspects of the video for example the genre, Narrative, editing, Camera shot/ movement etc. Generally we had many positive comments most people said that the plot was easy to follow additionally the narrative was effective and conventional to the genre of R&B. Members especially commented on the costume describing it as 'effective' and also follows the codes and conventions of R&B. Additionally they commented on how there was a variety of shots, which shows different dimensions to the video.
However, in contrast to this, there was also negative aspects in which audience members had picked up on, one of which is some people commented on how the lip syncing was slightly out additionally they commented on how the changes in the shot sizes ruins the video. They also commented on how sometimes there was too many people in one shot, Also through the digipacks and posters they said the design was to simple, however from our research we found that this is conventional to the genre. So this could be seen as not relevant criticism.

Digipack

Here is our final Digi-pak, in which presents our artist and the music he is presenting. Clearly you can see the majority of colour is of a grey scale and the use of the colour red is dominantly used. As group we decided that this would be our main focus to the Digi-pak of our product because from our research we found that these colours are conventional to the genre.

Poster

Here is our final poster advertisement, Again we opted to have the grey scale effect and the colour red, this is because we wanted there to be a similarity between the colour scheme of the digi-pak and poster.

Potential poster designs

Here, we have developed draft posters for promoting our R&B music video. Obviously on these posters the male artist of the song will be presented and this is our main focus on what shots to present. Firstly I'd like to make clear that the background will be the same for every draft that I have presented. There will be a simple backdrop and either the colours presented will be either of a grey scale  sepia, or normal tones with the images that are presented. Writing in which will be on the poster will be boldly presented so that it will grasp our audiences attention and will either be in black, red, grey, white colours. 

This will be completely conventional to the genre as from our digi-pack research this was noticeably repeated with every different R&B artist that we analysed, and so this is conventional. From our draft posters I have presented  mid-shot, long shot and close-up. This again is commonly presented in the specific camera shots in R&B so we as an audience can be close and personal with the artist. The female gaze can be seen within these type of images that we have presented however within our research we have found that males do not seem to be actively looking at the camera but have found something actively to do around staring into the female gaze. 

Grieselda Pollock in her article 'Modernity and Spaces of Feminity' argues that the female gaze can often be visually negated. This is supported by a photo of Robert Doisneau's photo named ' An Oblique look', the photo presents a middle-aged bourgeois couple is looking around art gallery. The observer view of the picture is from inside the shop but the couple is looking in different places than the view of the observer. The woman is commenting on an image to her husband, while the husband is being distracted by a nude female painting. The nude female painting is hung with view of the observer. The woman is looking at another image, but it is out of view of the observer. The man's gaze has found something more interesting and he has chosen to ignore the woman's comment. The woman is also in contrast to the nude female in the painting, and instead of passively accepting the male gaze, she presents herself as "actively returning and confirming the gaze of the masculine spectator".

This is our research into which is how we organised
our draft poster designs; it is
presented at the very beginning of the blog.

This is our research into which is how we organised
our draft poster designs; it is
presented at the very beginning of the blog.