Image: Commonly
with the R&B advertisements, the image is ‘crisp’ for example the Florida
advert, the beard presented on the Artists face us unusual but clear lined and
really presents the smooth edge R&B has as a genre. The camera shots are usually mid shots
however there is a long shot when looking at the advertisement of Chris Browns
new album, this presents the Artist on the cover; he is not however looking
directly at the screen similarly with Florida’s advertisement where in contrast
to the other R&B artists, they are looking directly at the screen
(Including the target audience in the advertisement- drawing them in). The
colour is commonly of blacks, greys, blues, I assume that this connotes the
fresh modern image of R&B and also connotes the money in the genre and the
artists.
Copy: The fonts presented, are in the colour of white or silver- This again connotes the money side of the genre, and again the fresh modern look. Specifically the font presented on the Florida album, the F is edited into a gun showing a different side to the R&B genre. Possibly this connotes a bad boy image to the genre and also is commonly associated with black people also; and this is a common representation with R&B genre. However the fonts used are often ‘crisp’ ‘clear’ and easy to read- especially the female artists they seem to be more simple than the males font used on their advertisements for their albums.
Genre: In every single advertisement the artists is presented, all of which are of a black ethnicity, this represents the R&B genre massively as this is the most common aspect presented throughout the whole of my research into the specific genre. The mid shots of the artist connote the genre and the colours used on the advertisements the grey scale and the black and white effects, and also there costume used in their image- connotes the fresh modernised look the genre likes to present to their target audiences. However the Rihanna advertisement seems to stand out for me, as although conventions of colour and shots stay true to the genre, the artist’s image seems to be more Goth, rockery. This could represent the artist to going against the conventions even though she is a well-known R&B singer.
Connotation: The secondary level of communication for me is possibly the image of the Artist and the titles and subtitles; meaning they attract the target audiences for one. The artist’s image as a whole represents the albums entirely, and so it is vital that they are included in the advertisements. This means that audiences will recognise and want to buy the album.
Target audience: Personally I feel that the target audiences are around the same age of the artists and also could possibly for young adults. As the images they present when referring to Beyoncé’s album, she is practically half naked with her clothing; this could be too explicit for young children; and could possibly mean she is presented her body to attract male audiences. Rihanna from her image presented on her advertisement she could possibly be trying to reach out to different target audience’s such as the ‘rockers’ or even ‘Goth’ as her image connotes this type of stereotype, this means audiences could relate to artists and want to listen to what her story is in her music.
Mode of Address: I feel that the mood is created through the colours that are presented the dark colours connote the modernised look to the genre, however most of the songs within R&B genre have uplifting versus where they have meaning and depth. Again the presentation of the artists in the advertisements have an effect on the mood of the album, for example Rihanna looks incredibly strange for an R&B artists, and her well known status means this will draw in attention from audiences. I also feel that the audiences are spoken to through the images of the Artist especially with the female advertisements; the artists are directly looking at the shot, meaning looking at the audience. This includes them in the album and also draws them in too!
Title: The titles of the albums have massive effects; and this is only what is presented on the advertisements. For example the presentation of Florida’s album suggests a gangster side to R&B as a genre as a gun edit is presented as the F on the album and this has unique connotations of gangster lifestyles and bad boy images. The effect of this is huge, as this could attract audiences who are intrigued by this lifestyle and wants an insight to it.
Star: Dyer's star theory suggests that 'a star is an image and not a real person that is constructed (as any other aspect of fiction is) out of a range of materials eg. magazines, advertising as well as films.'
The terms "pop performer" and "pop star" have become interchangeable so in media terms they are not the same thing. The study of stars as media texts/components of media texts demands that the distinction be made between those who are simply known for performing pop music and those who are known for being pop stars, who have an identity or persona which is not restricted solely to their musicianship. For the artists that i have researched we can see, that these artists have definitely been presented as an image and we can see clearly that this image has been carefully constructed to the genre. The stars have been used to promote the artists and the album, there images and presentations on whether they look good sells the albums/ singles.
Representation: The artists are of black ethnicity- this connotes the R&B genre, especially as this is the most common convention within the genre. The genders within the advertisements are mixed as we have two male artists and two female artists however we can draw up differences with how they present themselves. The male artists like to look ‘cool’ and are not usually looking at the screen in the advertisements however the female artists look at the screen, and are presented as ‘hot’ or in Rihanna’s case slightly ‘intriguing’. The class presented seems to be of upper as we know these artists are rich; however they seem to have their own version of upper- as the black ethnicity, presents a kind of hip hop fresh modernised way of living.
Other: From the advertisement we don’t receive anything about the Artist other than there image on the album and when the release date is of the album- its short and sweet straight to the point. The enigma is created through the new images of the artists what they wear? How it is presented? Whether the artist looks different to what her old album looked like. The image is vital in order for audiences to be attracted and be interested to hear the new sound the artists has made. This particularly combines and attracts new audiences as fans, wait for new albums and follow the artists so they expect to see something ‘fresh’ and different about the artists so they get to experience another aspect of the artist. These ingredients are common within the genre as there intended target audience sees the modern fresh lifestyle that perhaps they will never experience however the music brings them into this type of world. The advertisements attracts audiences and makes the album well known in order for money to be made and for the artists to being known and more promoted within the industry.
Copy: The fonts presented, are in the colour of white or silver- This again connotes the money side of the genre, and again the fresh modern look. Specifically the font presented on the Florida album, the F is edited into a gun showing a different side to the R&B genre. Possibly this connotes a bad boy image to the genre and also is commonly associated with black people also; and this is a common representation with R&B genre. However the fonts used are often ‘crisp’ ‘clear’ and easy to read- especially the female artists they seem to be more simple than the males font used on their advertisements for their albums.
Genre: In every single advertisement the artists is presented, all of which are of a black ethnicity, this represents the R&B genre massively as this is the most common aspect presented throughout the whole of my research into the specific genre. The mid shots of the artist connote the genre and the colours used on the advertisements the grey scale and the black and white effects, and also there costume used in their image- connotes the fresh modernised look the genre likes to present to their target audiences. However the Rihanna advertisement seems to stand out for me, as although conventions of colour and shots stay true to the genre, the artist’s image seems to be more Goth, rockery. This could represent the artist to going against the conventions even though she is a well-known R&B singer.
Connotation: The secondary level of communication for me is possibly the image of the Artist and the titles and subtitles; meaning they attract the target audiences for one. The artist’s image as a whole represents the albums entirely, and so it is vital that they are included in the advertisements. This means that audiences will recognise and want to buy the album.
Target audience: Personally I feel that the target audiences are around the same age of the artists and also could possibly for young adults. As the images they present when referring to Beyoncé’s album, she is practically half naked with her clothing; this could be too explicit for young children; and could possibly mean she is presented her body to attract male audiences. Rihanna from her image presented on her advertisement she could possibly be trying to reach out to different target audience’s such as the ‘rockers’ or even ‘Goth’ as her image connotes this type of stereotype, this means audiences could relate to artists and want to listen to what her story is in her music.
Mode of Address: I feel that the mood is created through the colours that are presented the dark colours connote the modernised look to the genre, however most of the songs within R&B genre have uplifting versus where they have meaning and depth. Again the presentation of the artists in the advertisements have an effect on the mood of the album, for example Rihanna looks incredibly strange for an R&B artists, and her well known status means this will draw in attention from audiences. I also feel that the audiences are spoken to through the images of the Artist especially with the female advertisements; the artists are directly looking at the shot, meaning looking at the audience. This includes them in the album and also draws them in too!
Title: The titles of the albums have massive effects; and this is only what is presented on the advertisements. For example the presentation of Florida’s album suggests a gangster side to R&B as a genre as a gun edit is presented as the F on the album and this has unique connotations of gangster lifestyles and bad boy images. The effect of this is huge, as this could attract audiences who are intrigued by this lifestyle and wants an insight to it.
Star: Dyer's star theory suggests that 'a star is an image and not a real person that is constructed (as any other aspect of fiction is) out of a range of materials eg. magazines, advertising as well as films.'
The terms "pop performer" and "pop star" have become interchangeable so in media terms they are not the same thing. The study of stars as media texts/components of media texts demands that the distinction be made between those who are simply known for performing pop music and those who are known for being pop stars, who have an identity or persona which is not restricted solely to their musicianship. For the artists that i have researched we can see, that these artists have definitely been presented as an image and we can see clearly that this image has been carefully constructed to the genre. The stars have been used to promote the artists and the album, there images and presentations on whether they look good sells the albums/ singles.
Representation: The artists are of black ethnicity- this connotes the R&B genre, especially as this is the most common convention within the genre. The genders within the advertisements are mixed as we have two male artists and two female artists however we can draw up differences with how they present themselves. The male artists like to look ‘cool’ and are not usually looking at the screen in the advertisements however the female artists look at the screen, and are presented as ‘hot’ or in Rihanna’s case slightly ‘intriguing’. The class presented seems to be of upper as we know these artists are rich; however they seem to have their own version of upper- as the black ethnicity, presents a kind of hip hop fresh modernised way of living.
Other: From the advertisement we don’t receive anything about the Artist other than there image on the album and when the release date is of the album- its short and sweet straight to the point. The enigma is created through the new images of the artists what they wear? How it is presented? Whether the artist looks different to what her old album looked like. The image is vital in order for audiences to be attracted and be interested to hear the new sound the artists has made. This particularly combines and attracts new audiences as fans, wait for new albums and follow the artists so they expect to see something ‘fresh’ and different about the artists so they get to experience another aspect of the artist. These ingredients are common within the genre as there intended target audience sees the modern fresh lifestyle that perhaps they will never experience however the music brings them into this type of world. The advertisements attracts audiences and makes the album well known in order for money to be made and for the artists to being known and more promoted within the industry.
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