Analysing a CD Cover: Neyo

Image: The presentation of this CD cover, is of a mid shot/long shot of the main Artist but who is also a character within the music video. The background shows could be perhaps the setting of a park, this is unusual for me so far as this is the only music video that has presented this sort of background. However the prop of a pencil and the image of the artist suggests that his aiming for a young audience who possibly study.

Copy: The font presented is relatively large, it is directly above the face of the Artist. This again in contrast to the other CD covers in which I have researched is different as they are usually underneath the Artist. The title is significantly in the shade of white, which is a common colour within the genre of R&B and this could connote the freshness of the album and of the song. 

Genre: The use of black characters communicate the genre of R&B. The use of this ethnicity is a common element within this type of genre, and is constantly presented and this is again the case within this CD cover, the artist is again of black ethnicity. This CD cover however, does have a different mood in contrast to the other CD's. The Artist, here looks a lot younger than the other artists and this suggests the type of audience he is aiming his album for. 

Connotation: The secondary level of communication within this CD cover, could perhaps be the Artist who is presented on the cover. As he looks to be of a younger age in comparison to the other artists, the additional prop of the pencil. This suggests again possible a student themed cover- as it appears he is writing songs in the park.

Target audience:Through this CD cover , I feel as though the target audience is aimed at people who are of the same ethnicity this is due to the fact that only a black person is presented and no other people are presented with different ethnicities. 

Mode of address: The mood is created through long shot shot of the R&B artist, the direct eye contact suggests the seriousness of the song and the album. However the background in which is presented is possibly a park, which again  re-enforces the idea of young people hanging around in parks. 

Tag line/title/name: The name presented is 'Neyo' the other information that is provided is the title of the song 'So Sick', this is more information than the other artist R Kelly and suggests the main themes within his album. 

Representation: Through this CD cover we are presented with a character who is of a black ethnicity this could suggest the type of target audience the genre is aiming for again this is very similar to the other CD covers in which I researched. This again is common within the elements promoting R&B songs. The costume that the artist is wearing suggests the age of artist, and the audience he is aiming his album for.

Again, we don't really learn much about the Artist or character on the CD, but in contrast to R Kelly's CD cover we do get background information on one of his songs. The specific use of this Artist included within the CD cover is significant as the artist is popular within the genre and due to his well known image/ representation this gives a good presentation for the album. These ingredients are common within the genre as this is commonly presented throughout the CD covers that I have researched. It also expresses that the  genre is generally aimed at a specific target audiences, people who are of a black ethnicity.