Summary of research

From all the research i have explored, We commonly don't really learn much about the Artist or character on the CD covers, however i assume this is deliberately presented to create an enigma, as if you want to learn more by listening to the CD itself. The specific use of the Artists included on every CD cover that i have researched  the artists that i have explored are popular within the genre. This mean that  the CD is aimed for the audience and they will recognize the character on the cover. These ingredients are common within the genre as this is commonly presented throughout the CD covers that I have researched. It also expresses that the  genre is generally aimed at a specific target audiences, people who are of a black ethnicity who are young or even matured.

Usually from the music videos that i have researched The most common story presented is about or based around the theme of love for example on of the songs/ music videos i looked into detail is about a male character revealing his love for a female character (although this is not made clear until the end) This research is from the 'with you' music video by the artist Chris Brown. Usually An enigma is presented through the main character within R&B music videos. These specific elements attract target audiences as the song and music video portrays real emotions in which every person goes though this means an audience member can relate to the song and the music video.  

From our audience questionnaires, the most common age from our target audience is around the age of 16-20, some go across the range of 30+ and some cross the range of 10-15. Overall as people who are trying to combine a product for mass audiences we can see that our main target is for 16-20 year olds.

Again from our audience questionnaire we found that females seem to make up the majority of our audiences , however we need to remember that 25% of our audience is made up of males so there will be certain aspects such as girls (with minimal clothing) need to be included within our music video (this is a vital convention within the genre).
From our audience questionnaires we can conclude that  more than half of our audiences watch music videos for entertainment  this means we need to make our media product entertaining.

The research in which we have explored in detail is very important and will have a massive impact onto what music song we choose and how we will present our music video, typically from our audience questionnaires Our audiences expect to see cars, jewellery, a female companion  and black white or sepia tones within an R&B music video. This is extremely helpful information and gives us guidelines into what we will present in our music video!