Audience Analysis

As you can see, our most common age from our target audience is around the age of 16-20, some go across the range of 30+ and some cross the range of 10-15. Overall as people who are trying to combine a product for mass audiences we can see that our main target is for 16-20 year olds.

Females seem to make up the majority of our audiences , however we need to remember that 25% of our audience is made up of males so there will be certain aspects such as girls (with minimal clothing) need to be included within our music video (this is a vital convention within the genre).

We can see that the majority of our audience is middle class, working class however, is not that far behind, so we should aim to please both of these types of audiences.

Here we can see that the majority of our audience is students, however there are also different types of audiences that is presented within this pie chart.

None of our audience has a disability.

R&B is picked as one of the most favoured genres, and we feel as a group that we have made a right choice into developing  this type of music product, as we aim to please our audiences.

Most of our audience believes that the music they listen to reflects their life in some way. We believe as a group that the theme of love is a very strong aspect in this (as everyone believes they have been in love at some point) and our chosen song presents this strongly.

We can see that more than 25% of our audiences keep up to date with there music everyday this means that we must be up to date with our music product but also make sure that our promotion is strong when getting the music video seen by our targeted audiences.

Again we can see that more than 25% of our audiences keep up to date with  new music video releases, this means that as a group we should make sure that our music product is produced and promoted well, so it is instantly noticed.

We can conclude that more than half of our audiences watch music videos for entertainment  this means we need to make our media product entertaining.

Our audiences expect to see cars, jewellery, a female companion  and black white or sepia tones within an R&B music video.

More than half of our audiences believe that the narrative is important to the music video, we also believe this. 

The reason why our audience finds the narrative important is because its interesting/ important, it makes R&B music videos unique, and it makes the audience understand the lyrics more.

The majority of our audience wants the artists to be present within the music video.

The reasons for this, is because it helps to identify the singer/group, makes the video more interesting and it makes the artist his song. 

More than half of our audience would rather have the narrative that mirror the lyrics within a song.

These are the reasons as to why they would not have a narrative within the music video.

More than half of our targeted audience stated that the music they listen to has an impact or influences their life in some kind of way.