Copy: The font presented is quite small, it is directly underneath the face of the Artist similarly to ushers CD however it is placed more to the right side of the artist. The title is significantly in the shade black; again dark tones are used, this connotes again, the idea of money, and also the rich lifestyle the R&B videos connote and additionally suggests the modern/ cool lifestyle these artists live. There is an effect taking place behind the artist, it looks to me moving lights that have been made to fade into the background, this represents a specific music video titled 'with you' and the subtitle on the cover re-enforces this.
Genre: The use of black characters communicate the genre of R&B. The use of this ethnicity is a common element within this type of genre, and is constantly presented. This is the case when Analysing this music video, again the artist presented is of a black ethnicity this is conventional to the R&B genre and is commonly presented. The use of dark tones reflects the genre also, as this again is repeatedly presented throughout the genre perhaps, reflecting the modernised lifestyle the genre wants to present. Overall when looking at this CD cover a fresh look is presented possibly connoting money and the rich lifestyle, or even the 'bling' representation the ethnicity has within society.
Connotation: The secondary level of communication within this CD cover, could perhaps be the title 'with you' located underneath the name of the artist, it is through this that we are able to address the song that is being presented behind the CD cover.
Target audience: Through this CD cover , I feel as though the target audience is aimed at people who are of the same ethnicity this is due to the fact that only a black person is presented. However, the song that is being directly addressed through the CD cover suggests a specific theme of 'love' this is relate-able to all kinds of audiences specifically young/ matured adults.
Mode of address: The mood is created through the mid shot of the R&B artist, the direct eye contact suggests the seriousness of the song. However the background in which is presented as an effect presents the theme of 'time passing' (this is through the different coloured lights) and this re-enforces the main theme of love as time passes when your having fun.
Tag line/title/name: The name presented is 'Chris brown' and the title of the song that is being presented is 'with you'. This directly tells the audience what song is being presented and who the artist is. This is a good way to directly tell the main target audience what song is in the CD.
Representation: Through this CD cover we are presented with a character who is of a black ethnicity this could suggest the type of target audience the genre is aiming for. This again is common within the elements promoting R&B songs. It is hard to define the type of class that is being presented as there is not much information in which gives of specific connotations. However the way the logo is presented on the baggy clothes that the artist is wearing suggests the costume is designer and this suggests perhaps they are of upper class, but of ghetto upper class (urbanised).
Again, we don't really learn much about the Artist or character on the CD cover except for what song is being presented. The specific use of this Artist included within the CD cover is significant as the artist is popular within the genre but also represents young adults . This mean that the audience the CD is aimed for will recognize the character on the cover and this suggests the type of target audience the artist is aiming his song for. These ingredients are common within the genre as this is commonly presented throughout the CD covers that I have researched. It also expresses that the genre is generally aimed at a specific target audiences, people who are of a black ethnicity.
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